Disintermediation occurs when radically new types of channel intermediaries displace traditional ones.
Frequency is a measure of how many times the average person in the target market is exposed to the promotional message.
A company buying a product with modified specifications faces a new-task situation.
Multichannel marketing occurs when a single firm sets up two or more marketing channels to reach one or more customer segments.
A company's product mix has four important dimensions: width, length, depth, and consistency.
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